Creative Director
Art Director
Content Designer
HELLO.
WHAT I Do:
Bringing big picture thinking and hands on design expertise from concept to rollout. I'm a results driven guy with deep experience in branding, campaigns, marketing collateral, and digital content. I create thoughtful, on target creative for luxury real estate, lifestyle fashion, travel & hospitality.
ABOUT ME PERSONALLY:
I’m the third Fernando in my family, but “Fred” stuck early on as my go to name. I was born in Southern California and raised near Portland, Oregon - two places that shaped my appreciation for contrast, creativity and authenticity. I’ve lived abroad in Milan, Barcelona and Tokyo, experiences that continue to influence my design sensibility and global outlook. Today I’m based in Long Beach, California, where I live with my amazing flight attendant wife and our two equally well traveled SoCal kids.
CORE COMPETENCIES:
Creative Vision & Innovation
Branding Strategy & Direction
Campaign Concept Development
Team Leadership & Management
Hand-on Execution
Cross Function Collaboration
High-Impact Visual Storytelling
Social Media Digital Marketing
E-commerce, UX/UI Design
Print & Editorial Design
Data-driven Insights
Trend Forecasting & Analysis
