Meet Fred

I am a Creative Director specializing in real estate branding and marketing design for top-producing agents, teams, brokerages, and developers who want to elevate perception, increase demand, and grow revenue through strategic design.

At Douglas Elliman, I lead creative direction supporting $36B+ in annual luxury sales across New York, Los Angeles, Miami, Aspen, and Texas. I build real estate brands designed not just to look good, but to perform.

Areas of focus:
• Real Estate Brand Identity & Positioning
• Personal Brand Development for Agents & Teams
• Premium Listing & Pitch Presentation Design
• Luxury Marketing Systems & Content Strategy
• Creative Direction for Growth & Market Expansion
• Social assets and content across all platforms

Before real estate, I led global creative growth for consumer brands, helping scale Skechers from $800M to $2B, launching campaigns for JBL and Harman Kardon audio products, and guiding digital strategy for Toyota, Hyundai, and Kia on the B2B documentation side of the business.

My mindset:
Clarity beats noise. Strategy drives scale. Consistency builds equity. Recognized opportunities drive engagement and growth.

My work:
Grounded in strong conceptual thinking, disciplined execution, and measurable results.